Allen Cell Explorer
The Allen Cell Explorer is the digital platform for all the products created and shared by the Allen Institute for Cell Science. I was highly involved with the copy, design and user experience of this site, working collaboratively with scientists to find a user path that would make sense to a scientific audience while still being accessible to naive users. I also crafted messaging for the public release, including an extensive script for the launch video.
- User experience
- Copywriting and editing
- Video script and interviewing