Allen Institute 2016 Annual Report

I created and managed this project from start to finish. I led a theme brainstorm with senior leadership at the Institute, created storyboards, wrote the stories and generated the information for infographics, art directed the photography and managed the review process with our contracted designer.

This piece was an interesting challenge from a brand perspective. As a new business unit was introduced, the goal of this project became finding as much cohesion as possible in the midst of change–while of course presenting the science in a dynamic and exciting light.


  • Theme creation
  • Copywriting
  • Art direction
  • Project management